"In our factory, we don’t produce packaging, but rather dopamine activators*"
- Rose Team
* Dopamine is known for its functions related to pleasure and reward pursuit
A feast for the eyes – that’s more than just a saying
You choose your food with your eyes. You long for it because of its smell, and it’s only then that you fall in love with its freshness and flavour.
It is therefore an experience involving all your senses, where packaging plays a very important role
When you say ‘a feast for the eyes’, indeed, you are talking about a real mechanism creating direct communication between your sight-controlling and appetite-regulating centres in your brain.
Besides being high-performing, Rose’s packaging has a beautifully-detailed visual impact by design and technical characteristics – exclusive graphics, which are designed to trigger these mechanisms.
Rose’s packaging is dopaminergic!
Our packaging helps to develop dopamine – a hormone known for its functions related to pleasure and reward pursuit. It is also behind the purchasing process.
Generating dopamine means stimulating your consumers, turning on their desires and urging them to make purchases.
But mind: your sense memory retains absorbed visual information for no more than half a second. It is therefore necessary to ‘hit’ your senses directly and immediately, creating what we like to call the WOW-effect.
And that’s why – more than packaging manufacturers – we like to think of ourselves as emotion creators.
