Ideabrill
Freshpreserver
Bags and Wrappers

Ideabrill – the original
A registered trademark
It was the first fresh-preserving packaging that has been placed on the market, revolutionising the food industry. It’s still the most imitated one in its category.
This ‘magic’ packaging stems from a challenge/provocation by a big name in the large retailer industry, as well as thanks to Giuseppe Ortolani’s (Esseoquattro’s founder) brilliance. It’s smart packaging enabling to keep unchanged food organoleptic characteristics longer than traditional packaging and in a natural way, thanks to its special formula.
It’s therefore suitable for packaging cold cuts, meat, fish, as well as baked and leavened products.
Freshpreserver
The Original One
Suitable for contact with food
Heat-sealable
Suitable for fridge and freezer
Recyclable
Separable for separate collection
All Ideabrill shapes
Our unique and original formula
The Ideabrill formula aimed to give the large retailer industry paper packaging capable of extending food shelf life in a natural way.
How is all this possible?
It’s a wrapping combined with film having an aluminium vacuum coating enabling to act as a barrier blocking light and UV rays.
Ideabrill is made of long-fibre blank paper, enabling us to reduce paper weight while keeping it resistant and performing.
The fresh-preserving formula keeps unchanged food organoleptic characteristics, slowing down deterioration.
Our scientific partner QuaSial, that is the Food Quality and Safety Group at the University of Camerino, tested Ideabrill on several types of food, ranging from meat, through cold cuts and cheese, to baked products, and certified the positive effects on products’ shelf life.