Promote your brand with our advertising bags
Bagvertising
Bagvertising is an unconventional advertising form enabling you to increase your brand popularity and penetration through bag customisation, thus making it even more memorable, as well as giving you the chance to create targeted ad campaigns to launch and position your new products. Whether your product is fresh food or belongs to a non-food product category, Esseoquattro can offer you high-quality paper and the most effective strategy to create your bagvertising campaign.
TO DRAW CUSTOMER’S ATTENTION
YOUR BRAIN CONSISTENTLY SUMMARISES INFORMATION (time lapses) after just 15 mins
YOU’LL FORGET 50% OF INFORMATION RECEIVED AFTER 24 HOURS
Customers are incited by hundreds of advertising messages on social media, radio, TV and printed paper every day, but the risk is that none of these would be remembered and, on the contrary, they would cancel each other out or would be forgotten within a few hours, in a day at most.
However, there is one very positive fact you need to take into account – fridges are opened up to 70 times per day in Italian households.
What if there was an Ideabrill fresh-preserving packaging in one of those fridges, also suitable for storing food in the freezer, which ends up before your customers’ eyes as many times a day, for days or weeks?
The strategic advantages of an advertising bag
- It’s an off-line campaign with a high number of views, compared to traditional media.
- You can choose your target audience by selecting the shop type and geographic area.
- It’s a campaign that adds a physical channel to your digital strategy.
- Associating your product with high performance and recyclable packaging adds value.
You can therefore maximise your ROI thanks to Bagvertising and our Ideabrill fresh-preserving packaging.
How does it work?
If you have a co-marketing agreement with large retailers, we can provide you with graphics and packaging by delivering them directly on the platform.
If you don’t have any agreement yet and would like a turnkey package capable of working with traditional shops, we can take care of everything, thanks to our PARKETING and OCALAB partners!
That’s how it works:
Choose area of interest (from a single province), type of target audience, choose packaging and campaign duration with PARKETING
Make your memorable ad campaign with OCALAB
Distribute packaging in retail outlets and/or neighbourhood businesses
Reach your target audience
Implement a QR code with multimedia content to add depth to your campaign
Increase brand awareness and promote your products
Esseoquattro suggests you to use the original fresh-preserving Ideabrill packaging and the high-quality, functional and performing greaseproof Olà packaging to create your own advertising bag. If you associate your product to highly-performing packaging, you improve its value.
The sustainability issue is increasingly perceived as a need by end customers. For this reason, associating your brand to separable and recyclable paper or paper-based packaging improves the perception of your brand among your target audience.